IT News, Information And Tips To Help Your Business

The benefits of content marketing for small- and medium-sized businesses

Consumers might not think about it as often as business owners do, but businesses today are constantly competing with one another. Sometimes exceptional technology resources, dedicated staff, and a fighting spirit just aren’t enough. Companies are pulling out all the stops, using every tool they can to reach a larger audience, gain better recognition, and portray themselves in a better light.

How to make your business pop online

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

The true cost of an ugly website

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint's study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.